Our Story
Parkside road safety originated from the director challenges to drive in Kenya, having travelled to various parts of the countries he realized it was very difficult for him to drive on the Kenyan roads. He noted overall behavioral was very bad and risky. He thought of a way to improve the situation through Road safety program, highlighting some of the hazards on our road and how we could improve road safety.
- UN global road safety
- National Road safety program (Kenya Vision 2030)
- Vision zero challenge
- Sustainable Development Goals 9, 11 and 12 (SDG)
What we do
Parkside road safety awareness put some measures and awareness into place to help reduce possible accidents, deaths, and injuries through the use of proper channels such as creating awareness through campaign rallies, posters, televised adverts, banners, quoting valuable slogans, billboards stickers, social media posts, wall painting containing road safety images. Secondly, to improve road safety we advocate for proper construction of roads, implementation of road safety laws, installation of road signage, bumps ,markings, and construction of roads that are friendly to pedestrians and people living with disabilities.
Our approach
Our nature of our work has adopted a participatory and interactive self- sustainable approach, through community involvement and formation of volunteer groups in both rural and urban areas.
Our Vision
To achieve the lowest road fatalities, injuries and losses in Low and Middle Income Countries (LMICs) by taking a systematic and innovative approach.
Our Mission
Our mission is to encourage safe and responsible driver behaviour with a view to saving lives and reducing road accidents. Our principle objectives are:
- To promote and improve the behavioral sociology of road users through training, advertisement, and publicity.
- To improve the transport industry and create a safer driving environments on the Kenyan roads.
- To develop effective accident prevention measures; by exploring new technologies and innovations geared towards road safety.
- Improve the transport network to create a safer driving and road environment.
- Conduct many research and analysis to identify traffic accident trends and risk areas.
- To create an autonomous technology hub flowing with road safety resources.
- Advocating and harnessing resources aimed at fulfillment of green transport system.
- Facilitate frequent medical checkup at their convenient bus stops.
Our principal objectives are:
To achieve the lowest road fatalities, injuries and losses in Low and Middle Income Countries (LMICs) by taking a systematic and innovative approach.
- To retrain road users on the safe usage of roads in both rural and urban settings.
- Accelerate/ catalyze road safety awareness through mainstream advertising.
- Advocating policy and regulations about the use and implementation of road safety.
- To be the voice of people living with disability, children, elderly and expectant mothers on the construction, design, accessibility and usage of our road.