PRSA

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Parkside Road Safety Awareness

PRSA is a registered non-governmental organization in Kenya which was founded in the year 2012. Its main aim is to create awareness and advocacy on road safety to significantly reduce the incidences of accidents and irregularities on Kenyan Roads.

Road Saftey Strides

Statistics show that nearly 1.3 million people die every year in road accidents, an average of 3,500 people a day. Up to 50 million sustain non-fatal injuries.

Road accident injuries are the major cause of death among people aged between 15 and 29. These statistics highlight a global problem that needs to be addressed to make our roads safer and significantly reduce fatalities and road accident injuries.

The Designated Driver

Safe Drivers

Parkside Road Safety Awareness plays a leading role in promoting awareness and responsibility not only among motorists, but all road users through education, campaign and information.

Campaigns (link to sessions “campaigns”) are aimed at encouraging safe driving practices as well as lifelong learning and training, targeting the different risk groups.

Safe Vehicles

Parkside Road Safety Awareness cooperate with road users to improve vehicle safety and to provide consumers with an independent assessment of the safety performance of their vehicles.

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Making a safe move

This approach is underpinned by these principles:

People are human and sometimes make mistakes – a simple mistake shouldn’t cost anyone their life.
Roads, roadsides and vehicles need to be designed to minimise crashes or reduce forces if a crash happens.
Road safety is a shared responsibility – everyone needs to make safe decisions on and around the road to prioritise safety.

Initiatives to ensure safer roads, speeds, people and vehicles need to be implemented together so the road system not only keeps us moving, but safe and protected.